About HICEEC
Hornby Island Community Economic Enhancement Corporation (HICEEC)
HICEEC is a non-profit corporation established in 1996 to foster a healthy, sustainable and diversified economy on Hornby Island. HICEEC administers its own programs and works with partners towards achieving this vision. We welcome input from residents, businesses, property owners and visitors.
Our Mission and Vision
The mission of the Hornby Island Community Economic Enhancement Corporation or HICEEC (pronounced "high seek") is to take leadership in developing and implementing solutions to social and economic issues facing the citizens of Hornby Island. Our vision is a healthy, sustainable, resilient and diversified economy on the Island. Our objects include developing and implementing a strategic plan for the community economic enhancement of Hornby Island.
Who We Are
The Directors:
- Daniel Siegel (Chair): Daniel has extensive experience with non-profit entities and is currently Vice President of the Hornby Island Residents' and Ratepayers' Association (HIRRA) which appointed him to the HICEEC Board. He works from home teaching and consulting as part of the leadership team of a rabbinical program.
- John Heinegg (Vice chair): John works from home as a medical editor and has a particular interest in food issues.
- Darren Bond (Treasurer): Darren is an urban professional who has recently relocated to Hornby Island and brings an extensive background in finance and business practices.
- Gerald Hodge: Gerald is one of Canada's foremost authorities on planning and is author most recently of the Geography of Aging.
- Rachelle Chinnery: Rachelle is ceramicist with a home-based business who also teaches at North Island College.
- Matthew Fredbeck: Matthew is co-proprietor of a well-established Hornby business; he has an MBA and extensive international business experience.
The Staff
- Tony Law - Executive Director
- Joanne Ovitsland - Marketing Manager
(Sonja Goldsmith provides book-keeping services and Kevin McMahon provides website development and maintenance service)
Our Partners
- Comox Valley Regional District: CVRD is HICEEC's major funding partner. HICEEC has a 5-year agreement with the regional district to provide economic development services on Hornby Island.
- Hornby Island Residents' and Ratepayers' Association: HIRRA appoints two of HICEEC's directors.
- Denman Works: Denman Works - which provides economic development services on Denman Island - and HICEEC keep in close communication and look for opportunities to share information and to work together.
HICEEC is a member of the Comox Valley Chamber of Commerce and works with other partners on specific programs and projects.
Building a Foundation for our Work: 2002-2006
From 2002 to 2006 HICEEC undertook a series of in depth community projects to provide a solid foundation for community economic enhancement work:
- The Community Vision, articulating how residents would like to see the various aspects of Island life in the year 2020, was created with strong community participation.
- The Quality of Life report utilized local research and census data to provide some baseline information on community demographics and social and economic well-being.
- The Economic Renewal process engaged the community in identifying, evaluating and prioritizing a wide range of possible projects.
- The Community Marketing initiative thoroughly explored the Island's marketing needs and opportunities and established the realhornby community marketing service.
This work contributed to a number of collective and individual projects being initiated and has guided our subsequent undertakings.
Recent Programs and Projects: 2006-2009
Housing
Lack of accessible year-round housing is inhibiting the development of home occupations (a cornerstone of Hornby's economy) and is contributing to a labour shortage and demographic imbalance that could impact the vitality and sustainability of our community. HICEEC has been working to increase the community's capacity to address this issue:
In 2006-7 a Community Round Table on Housing was facilitated by HICEEC and met regularly to explore community housing needs and solutions.
In 2007 HICEEC organized a major conference on Housing Solutions for Small Communities in April 2007 which involved over 100 experts, elected officials and community volunteers from throughout the region sharing information and ideas.
In 2008 this was followed up with a regional workshop on Community Land Trusts which provided an opportunity for ISLA and other organizations to learn more about what is involved in implementing this solution. Also in 2008, HICEEC prepared a report on Enabling Secondary Accommodation Units in conjunction with the Affordability and Choice Today program.
In 2008-09 HICEEC commissioned a Housing Needs Assessment for Denman and Hornby Islands which will be an essential tool for establishing partnerships to implement housing solutions. In 2009 HICEEC worked with BC Housing towards establishing a Free Crown Grant for low-cost rental housing on Hornby Island and assisted in the formation of a new housing organization (Hornby Outer Island Housing Society) to provide this housing.
HICEEC provides information to the community on government programs that support housing affordability. On a continuing basis, HICEEC supports the Hornby organizations that are addressing housing through networking, sharing information and providing links to resources.
Tourism and off-season visitation
Tourism is a major element of Hornby Island's economy. It also presents challenges in terms of the annual "boom and bust" cycle, the stress it can put upon the Island at peak times and its vulnerability to external factors. HICEEC has been working with partners to help shape the kind of tourism that works best for Hornby Island.
In 2006, with the assistance of the Recreation and Tourism Research Institute (RTRI) at the University of Vancouver Island, HICEEC conducted a study of tourism on Hornby Island which included surveys of visitors and residents. A resulting report, Gem of the Gulf: Community Based Tourism on Hornby Island has been published by RTRI.
In 2007, HICEEC undertook a Community Tourism Project (Phase 1) which involved consultation with businesses and other entities to establish marketing objectives and beginning promotion activities.
In 2008, HICEEC initiated promotional and advertising activities to highlight "Hornby in the Spring" and conducted a visitor exit survey.
In 2009, the Community Tourism Project (Phase 2) was carried out including extensive marketing, a summer visitors' centre and support for community organizations' promotional efforts (including the Studio Guide and development of the Blues Society website).
Community Marketing
Marketing is a key element in the success of community businesses, most of which are home-based.
The Community Marketing Initiative of 2006, lead to the creation of realhornby, a community marketing service based upon sustaining Island values. On-going activities include:
- A regularly updated web-site which enables residents, seasonal residents and visitors to stay connected with Hornby Island and all it has to offer.
- An electronic mailing list of people interested in the Island which is used to send out a quarterly newsletter highlighting seasonal events and profiling island businesses and artists.
- Outreach activities, including a presence at the Farmers' Market and other community events.
- Marketing assistance to island organizations and small businesses.
Transportation
Transportation is a significant economic factor in island living. HICEEC has been exploring ways to address transportation options and costs:
- In partnership with Renewable Energy Denman Island, HICEEC established and hosts Island Rideshare, a web-based service to enable shared solutions for both short and long trips.
- We have produced a dashboard "Ride Offered" sign;
- HICEEC monitors and addresses ferry service issues, including escalating costs.
- HICEEC explored options for a possible bus service across Denman.
- We research other transportation options (such as Car Stops).
Business and employment support
HICEEC has provided support to businesses and members of the workforce in a variety of ways:
- Links to resources and funding opportunities
- A virtual resource centre on the realhornby website
- Regular on-island workshops for small businesses
- Support for attending off-island training opportunities (such as Community Futures)
- Information and consultation
Community support
HICEEC welcomes opportunities to work with community partners with similar goals. These have included:
- Renewable Energy Denman Island (establishing the Island Rideshare service)
- Hornby Island Arts Council (the Studio Guide)
- Hornby Island Education Society (the CAST project
- Hornby Island Blues Society (support for web-site development)
- Islanders Secure Land Association (community land trust workshop)
2010/11 activities
Continuing programs
HICEEC continues to operate the realhornby marketing service and to provide businesses, organizations and residents with information and links to resources.
Small business workshops
Each spring and fall HICEEC organizes workshops for small businesses. In 2010 the Spring workshop (Stairway to Your Business Dreams) focused on business planning and the Fall workshop (On the Money) addressed taxation issues.
Employment support
HICEEC has provided travel subsidies for Hornby residents to attend initial appointments with the Job Shop in Courtenay while this service has not been available on Hornby. We have worked with the Creative Employment Access Society and the Hornby Island Education Society to have a Career Adviser re-established on the Island.
Alternative Transportation
We hosted "Gettin' Around" - a workshop on alternative vehicles and have provided the community with information on alternative transportation options.
Micro-loans
HICEEC has researched approaches to micro-loans and has begun a discussion with the Union Bay Credit Union on how to set up a program for Hornby Island.
Tourism
HICEEC continues to promote off-season visiting, including in partnership with the Hornby Denman Tourist Services Society.
Arts and Culture
We are supporting the reprinting of HIAC's wonderful Studio Guide and have advertised Hornby as an arts and culture destination.
Food and Farming
HICEEC and DICEEC are providing support for the newly-formed Hornby Denman Growers and Producers Association which will be an important vehicle for fostering farming and food production on our two islands.
Farmers Market
HICEEC is pleased to have been able to contribute towards the new power shed for the Farmers Market which will enable food and other services to be provided on the site.
Community Trades and Services Centre
HICEEC has been doing some preliminary investigating into what would be involved in establishing a Community Trades and Services Centre (or "business park" or "artisan's centre") on Hornby Island. (HICEEC had previously prepared a business plan in 1996).
Strategic Plan
The HICEEC board developed a Strategic Plan to guide the organization's work over the coming years.
A five-year strategic plan was adopted by the Board of Directors of HICEEC on 26 April 2010. It is envisioned as a rolling five-year plan which will be updated each year.
Its purposes are to:
- Guide decisions of the Board of Directors
- Shape the development of work programs
- Provide clarity about the organization's goals to funders, partners and the community
HICEEC's Operating Principles
- Pro-active - HICEEC initiates and carries out programs in pursuit of its goals
- Collaborative - HICEEC works with partners on programs that achieve common goals
- Responsive - HICEEC provides support to others whose initiatives support HICEEC's goals
- Facilitative - HICEEC provides opportunities for community exploration of how to achieve goals
Goals and Objectives for 2010-2014
Goal 1
To facilitate the availability of resources to respond to economic needs and opportunities.
Objectives:
- To develop HICEEC's governance, financial, human and partnership resources
- To provide Hornby residents with access to information, education and financial resources
- To support capacity-building for community organizations generally
Goal 2
To enable the successful marketing of Hornby products on and off Hornby Island.
Objectives:
- To maintain and develop the realhornby web-site and electronic marketing program
- To support small businesses in developing their marketing capacities
- To undertake local and regional marketing initiative
Goal 3
To support the growth of a year-round economy to reduce dependence upon the peak season.
Objectives:
- To promote off-season events and other opportunities for visitors
- To contribute to enhancing summer tourism as one component of a year-round economy
- To provide support for economic activity that is not based upon summer tourism
Goal 4
To promote economic resilience to external factors, including by meeting local needs locally.
Objectives:
- To foster the development of on-Island food production
- To promote the availability and use of local goods and services to meet local needs
- To pursue transportation and energy alternatives
Goal 5
To encourage diversity and capacity through the participation of all age groups in the economy.
Objectives:
- To help incorporate the needs and assets of senior residents into the Island economy
- To increase the presence and participation of younger adults in economic activities
- To address the community's succession needs
Key HICEEC Documents
Financial Information
- 2007 Financial Report
- 2008 Financial Report
- 2009 Financial Report 1 - income and expenses
- 2009 Financial Report 2 - balance sheet
- 2010 Budget
- 2011 Budget
Annual Reports
- 2007 Annual Report
- 2008 Annual Report
- 2009 Annual Report
- 2009 Executive Directors' Report
- 2010/11 Executive Directors Report
- 2010 Financial Report 1 - Income and Expenses
- 2010 Financial Report 2 - Balance Sheet
AGM Minutes
Reports and Discussion Papers
Core Documents:
- Quality of Life Report - 2002
- Hornby Island Community Vision - 2003
- Economic Renewal Project - 2004
- A Sustainable Community Economic Development Strategy for Hornby and Denman Islands -(prepared by Lifeskills Unlimited Development Institute for the Comox-Strathcona Regional District) - 2007
- HICEEC Strategic Plan - 2010 (Summary)
- HICEEC Strategic Plan - 2010
Tourism
- Gem of the Gulf: Community-based Tourism on Hornby Island (Informed Leisure Practice -The Recreation and Tourism Research Institute) - 2007
- Community Tourism Project - 2007
- Visitor Survey - 2008
Housing
- Enabling Secondary Accommodation Units on Hornby Island (an ACT project) - 2008
- Housing Needs on Hornby and Denman Islands (Eberle Planning and Research) - 2008
- Housing Needs on Hornby Island - Summary - 2008
An attentive crowd
Lunch break
Ed Hoeppner of Hornby Island preparing for his workshop at Joe King Ballpark 

